Dear President Donald Trump
The American Auto Industry.
Recently I was at a Woolworths shopping centre in Kingston, Tasmania. In the forecourt on display there was a Tesla car in a beautiful red. There was a gentleman standing at the rear of the car. I asked him what do you think. His reply “rubbish I prefer ULP or Diesel”. I asked him “What car to your drive”. His reply “I am on my fourth Mercedes”.
Germany is the best BRAND MARKETER in the world and Mercedes, BMW, etc are seen around the World as a symbol of financial success and wealth. In Australia, young Asians own them with great pride.
In 2005 I was at a Car Show in Brisbane Australia looking to buy a new car. I went around the stands asking for their CEO’s Vision Statement. Only Hyundai had one which I read with great interest. The CEO’s Vision is to take the market off of Honda. I realised that to do this the Hyundai car would need to be people friendly, comfortable, stylish, economic, safe with enough power under the bonnet, great value for money and with an extended warranty. I bought an Elantra and a Sonata. After years of ownership both cars have been joy to own and drive.
Recently Honda, Nissen and Mitsubishi have merged to take on Toyota the biggest in the World.
The American Auto Industry is going to have to break its mould and produce a new generation of motor vehicles. 2% LIBERTY TAX can slash the cost of manufacture to make the American Auto Industry No1 in the World.
Kind regards
Derek Smith CA