Dear President Donald Trump
Perception of value.
Rolls Royce were taking 18 months to deliver a car and the Board were concerned this was affecting their business with buyers in Saudi Arabia.
They called in a Marketing Consultant who advised them to double the price so that orders match production capacity and short timelines. The Board agreed and within 6 months the orders and the delivery time had extended to 3 years because of the perception of value.
In a Westend showroom in London there were 7 luxury cars on display and sales were flat. Concerned for his business the owner called in a Marketing Consultant who advised the owner to reduce the number of cars to 3 and to introduce the aroma of liquorice, as far more sales effective than coffee. Sales boomed and the business flourished because of the perception of value.
German cars have a World Wide perception of value because Germany is the best BRAND MARKETER in the World.
Bearing in mind the Oil and Gas Industry control the World, the American car industry needs to build ULP and Diesel vehicles with the perception of value of a Rolls Royce but with 2% LIBERTY TAX at PRICES affordable to working Americans.
2% LIBERTY TAX can create real value for your Presidency.
Kind regards
Derek Smith CA